Ideal Standard

Ideal Standard is an established bathroom brand that combines over 100 years of experience with a production approach focused on design, technology, and performance.

Brand Story

Ideal Standard is an established bathroom brand that combines over 100 years of experience with a production approach focused on design, technology, and performance. In the products it develops for private living spaces and shared-use bathrooms, it prioritizes comfort, safety, hygiene, durability, and sustainability alongside aesthetic appearance.

Today, Ideal Standard, part of the Bathroom and Wellness portfolio of the Villeroy & Boch Group, offers comprehensive bathroom solutions for residential and non-residential buildings, including sanitaryware, faucets, furniture, bathtubs, showers, and installation systems.

The brand’s approach of bringing different product groups together within the same design concept supports the creation of harmonious and functional spaces, from small bathrooms to large-scale architectural projects.

Product Groups

Ideal Standard has a wide range of products that meet the different needs of the bathroom.

Washbasins
Toilets
Bidets
Urinals
Bathroom cabinets
Mirrors and accessories
Bathroom faucets
Shower systems
Shower trays
Bathtubs
Concealed cistern systems
Flush plates
Kitchen faucets
Installation and auxiliary materials

Conca, Ipalyss, Extra, i.life, Connect Air, Tesi, Ultra Flat, and ProSys are among the main bathroom collections and product series featured on the brand’s official Türkiye website. Product variety may vary according to collection, dimensions, color, and application type.